The Growing Importance of Virtual Open Houses

The real estate landscape is changing quickly, and so are homebuyers’ habits. More clients shop online, expecting to experience a property from their devices before arranging an in-person visit.

Virtual open houses answer this demand, offering a convenient, immersive, and safe way to showcase listings to a wider audience—including out-of-town buyers and busy professionals.

Virtual tours also save everyone time by highlighting properties’ features in detail, cutting the “tire-kicker” showings, and pre-qualifying truly interested buyers.

However, the difference between a forgettable online walkthrough and a memorable digital showing often comes down to planning, preparation, and professional presentation.

If you want to win listings, close deals, and deliver an experience that buyers rave about, follow these best practices for hosting a virtual open house with Premier Realty Services.

Planning for a Virtual Open House That Sells

Set a Strategic Date and Time

Just like a traditional open house, timing is everything. Choose a date and time that accommodates your target buyer’s lifestyle.



Early evening during the week or late morning on weekends often works best for reaching busy professionals or families.

Spread the Word on Social Media

Announce your virtual open house on channels like Facebook, Instagram, and LinkedIn. Use eye-catching visuals, a short teaser video, and geo-targeted hashtags to maximize reach.



Platforms like Facebook Events and Instagram Stories are ideal for building anticipation and attracting interested prospects.

Inform Realtors and Industry Contacts

Notify your network of buyer’s agents, brokers, and real estate professionals. An email invitation with all the virtual open house details and links can help ensure they share the event with qualified buyers in their circle.

Leverage the Network Effect

Ask homeowners, past clients, and local businesses to help spread the word. Their endorsements carry weight and can drive more eyes (and offers) to your listing.

Preparing the Property for its Digital Debut

Declutter and Deep Clean

Online viewers notice details, both good and bad. Remove personal items, declutter every room, and do a deep clean to ensure the home looks its best on camera. A tidy space photographs and videos well, helping buyers focus on the property’s strengths.

Improve Curb Appeal

First impressions matter—even in a virtual world. Spruce up the yard, tidy walkways, and enhance the entrance. The initial “walk up” in a virtual open house can be just as impactful as a physical tour.

Invest in High-Quality Photos

Leverage professional real estate photography from Premier Realty Services. Our team captures homes in the best light with high-definition images, blue skies, and the kind of vibrant detail that stands out in online listings.



For vacant homes, our virtual staging transforms empty rooms into inviting spaces that help buyers envision living there.

Spotlight Key Features

Create a list of the home’s standout attributes and plan how you’ll showcase them. This ensures that during the virtual event, nothing important gets overlooked.

Mastering Technology for an Immersive Experience

Use Interactive 3D Tours

Premier Realty Services offers advanced 3D real estate photography, including immersive Matterport virtual walk-throughs. These allow buyers to explore every inch of a property as if they were physically there.



3D tours increase engagement, keep viewers on your listing longer, and answer many common buyer questions upfront.

Choose Reliable Video Conferencing

Select a dependable platform (like Zoom, Google Meet, or Facebook Live) for your virtual open house. Test your audio and video settings beforehand, ensure a stable internet connection, and have a backup plan in case of tech glitches.

Enable Live Chat and Q&A Features

Allow participants to ask questions in real time. Designate a team member or co-host to monitor the chat and respond instantly, ensuring every guest feels heard and valued.

Prepare Pre-Recorded Clips for Technical Ease

Have short, high-quality video clips ready to share specific rooms, features, or the surrounding neighborhood. These can be used if there’s a connectivity hiccup or to supplement the live tour.

Presenting the Property and Engaging Buyers Online

Start with a Warm Introduction

Welcome viewers, share a bit about the property and neighborhood, and set the agenda for the virtual open house. Keep the tone friendly and professional to build rapport right away.

Guide a Live Virtual Tour

Walk viewers through each room, using clear descriptions, pointing out unique features, and offering design suggestions. Leverage your pre-prepared talking points to ensure a smooth, organized tour.



With Premier Realty Services’ high-quality photos and 3D tours, your virtual walkthrough will feel polished and immersive, letting buyers picture themselves in the home.

Host a Live Q&A Session

Encourage attendee interaction by answering questions during or after the tour. Address common concerns about the property, the local area, or the selling process. This interactive component builds trust and demonstrates expertise.

Call to Action and Next Steps

After touring, invite interested parties to schedule a private follow-up showing (either virtual or in-person, as needed). Share your contact information, and offer to send additional materials such as floor plans, video links, or financing information.



Don’t forget to collect attendee emails and follow up within 24 hours to thank them for attending and address any lingering questions.

Why Virtual Open Houses with Premier Realty Services Lead the Market

Virtual open houses are not just a trend; they’re a powerful tool for agents looking to expand their reach, pre-qualify buyers, and provide unmatched service. With the right planning, preparation, and presentation, you can turn an online showing into a signed contract.

Premier Realty Services has helped agents, brokers, and builders succeed in today’s digital-first real estate market:



• Over 15 years of experience
• Professional 3D, drone, and real estate photography in Austin, Dallas, Houston, San Antonio, and Nashville
• State-of-the-art Matterport 3D tours and high-definition visuals
• Virtual staging for vacant properties and high-impact photo editing
• Fast turnaround with next-business-day delivery for most photography orders

With PRS, you gain a trusted partner dedicated to making your listings stand out and giving you back time to focus on closing more deals.

Want to learn how Premier Realty Services can elevate your next virtual open house? Schedule a free consultation or check out our portfolio for inspiration.

Take Your Next Virtual Open House to the Next Level

Successful virtual open houses are the intersection of planning, preparation, and technology.

With expert real estate media and sign installation support from Premier Realty Services, you can create memorable experiences that convert virtual visits into offers.

Explore our real estate photography solutions or book your 3D tour now to see how PRS helps listings get noticed, attract motivated buyers, and sell faster.