6 Real Estate Social Media Post Ideas to Get New Clients

The Rise of Social Media in Real Estate

Real estate is inherently social. It’s about connecting people with the homes of their dreams and the communities they want to be part of.

Yet, as digital communication surpasses physical interaction in our personal and professional lives, social media stands out as the primary channel for real estate agents to forge these connections.

Gone are the days when a simple listing was enough to attract a buyer or renter. Clients want more — they want to feel the texture of the walls, the warmth of the neighborhood, and the vision of a future life. Social media gives you the canvas to paint this picture.



Beyond the emotional connection, social media is a powerful tool for real estate SEO, as search engines increasingly favor high-quality, relevant, and frequently updated content.

Introduction to the 6 Social Media Post Ideas

We now move from the why to the how. In the following sections, we'll explore six strategies to leverage social media to attract new clients.

1. Highlight Local Amenities

The neighborhood is more than just a pin on Google Maps. It's the heart of a property’s value proposition. When potential clients are considering a purchase, they’re not just investing in the house; they’re buying into a lifestyle.



Showcasing the Neighborhood's Best Features

A successful strategy for highlighting local amenities begins with identifying what makes your area unique. Is it the acclaimed schools, scenic parks, or vibrant restaurant scene? Once you know, your next step is to show, not just tell.

Post high-quality images and videos that capture the essence of local hotspots. Consider sharing a weekly "neighborhood gems" series showcasing different features each time.

To add a personal touch, narrate the posts with your own experiences and recommendations.

You can also encourage your followers to share their favorite neighborhood spots, creating a collaborative space that speaks to community and connection.

2. Share Success Stories

Testimonials and success stories are powerful marketing tools, perhaps no more so than in the world of real estate. They provide social proof and tangible evidence of your expertise and the value you provide.



Telling Stories Authentically

When sharing success stories, remember that it’s not about boasting your achievements, but rather, it’s a chance to celebrate the milestones of the people you’ve helped.

Craft your stories around the human element. Share the challenges, the emotional highs and lows, and the ultimate success. This authenticity is what potential clients will connect with.

To increase the impact of your success stories, consider creating a "client spotlight" series. Each post can feature a brief case study, ending with a quote or personal reflection from the client.

3. Offer Valuable Information

In today's information age, clients expect to be informed. They look to you not just for property knowledge but also for insights into the broader real estate market.



Becoming a Valuable Resource

Your social media should function as an educational platform. Write posts about the current state of the market, create infographics explaining the loan process, or record videos on preparing a home for sale.

Engage your followers by asking what topics interest them most. Alternatively, host "ask me anything" (AMA) sessions where you address their pressing questions directly.

By solidifying your reputation as an expert and a go-to resource, you position yourself at the forefront of your followers' minds when they're ready to make a move.

4. Host Virtual Tours

With the rise of virtual reality and 360-degree technology, hosting in-person open houses isn’t the only way to showcase a property. Virtual tours offer convenience for local clients and a critical connection point for remote or international buyers.

Advantages of Virtual Tours

Virtual tours provide an immersive experience, allowing potential clients to ‘walk through’ a property as if they were there in person. They also save time and resources for both you and your clients.

To create an engaging virtual tour, you'll need a good camera (or smartphone), and if budget allows, invest in 360-camera technology. Prior to going live, plan the route you’ll take through the property and prepare any talking points or stories you’d like to share.



Promote your tour in advance, and after it’s finished, encourage viewers to ask questions or book physical viewings for a more in-depth experience.

5. Behind-the-Scenes Content

Real estate is often portrayed as glamorous, with picture-perfect homes and happy clients. But we know it can also be chaotic, tough, and rife with competition. Sharing the behind-the-scenes reality of your business can be just as engaging and informative as any other content you post.

Humanizing the Real Estate Experience

Behind-the-scenes content can include anything from outtakes of property photo shoots, to glimpses of your daily routine, to the process of closing a deal. It helps to put a face to the name and show the hard work that goes into making a sale happen.



Create a series like "a day in the life of a realtor" or "what it takes to prep a property for listing." Including unexpected challenges you've faced and lessons learned can make for compelling storytelling.

6. Use Polls and Q&A

Finally, engaging directly with your audience through interactive content can be a gamechanger. Polls and Q&A sessions not only help you gather insights into what your clients are looking for but also create a sense of community and involvement.



Interactive Engagement

Conduct polls about home preferences, desired neighborhoods, or favorite room designs. Use the results to drive your content strategy, tailoring your posts to answer the needs and interests of your audience.

Q&A sessions can range from simple "ask me anything" topics to more focused discussions around a specific aspect of real estate. Ensure to engage with all questions, even if they're not directly related to your business.

This demonstrates goodwill and an interest in helping, which is always attractive to potential clients.

Consistency and Creativity

While each of these ideas has the potential to attract new clients, the key to successful social media marketing in real estate is consistency and creativity. Create a content calendar to keep your posting schedule regular, and continue to experiment with new formats and ideas to keep your audience engaged.



Remember, social media is a dynamic ecosystem. Regularly review your analytics to see what's working and make adjustments to your strategy. If you’re consistent with your effort, you'll see the impact in both your online presence and, ultimately, in your number of satisfied clients.

Now, it’s time to put these ideas into practice. The new client you attract with a compelling post might just be your next great partnership. Happy posting!

About Premier Realty Services

Now that you have understood the importance of virtual staging in your listings, you must look for a professional virtual staging service provider. At Premier Realty Services, we offer varied realty services, including photography, virtual staging, sign storage and placement, 3D tours, and sign printing. Our clients choose us because we make things easier for them by providing dependable and quality service. All they have to do is tell us what they need, when they need it, and where — we will take care of the rest. For more information, call us 281.800.4898 or write to help@prstx.com.