Why Should Real Estate Agents Use Video In Their Marketing?

Marketing is essential for the growth of every business and organization. However, with the increasing usage of the internet, innovative marketing practices, including the use of videos, are at the forefront of the game. Even industries like real estate, which traditionally relied on heavy-handed marketing and hard selling, are slowly pivoting to using videos in their marketing gamut. Those who already saw the tide coming in and prepared for it are now reaping handsome rewards! What exactly are you waiting for then?

Below are the top five reasons real estate agents should use video in their marketing!

1. Users prefer videos to all other forms of content: Most consumers prefer video over any other form of content today. In fact, video content catches more attention and is easy to consume. Most social media platforms also organically boost video posts over text-only posts. Using videos in your real-estate marketing is essential to attract more millennial homebuyers.

2. Google loves mobile, and mobile loves video content: Since 2019, Google has been following a mobile-first indexing approach. It means Google gives a higher preference to content that is designed keeping the mobile-first approach in mind. A similar inclination can be seen toward video content. As Google partially owns YouTube, it is an excellent idea to upload your video marketing content to YouTube to get more clicks and higher rankings.

Additionally, webpages with video content rank higher on search engines and have a lower bounce rate. Video content works on mobile devices too!

3. It helps build trust: According to studies, 57% of consumers say that interesting and compelling videos increase their confidence in the brand and encourage them to interact with your business.

Video marketing has been around for quite some time now, and it’s only getting more popular by the day. If done correctly, videos can help skyrocket your sales and lure the right potential customers to your real estate business.

4. It helps share thoughts, and feelings, especially online: Reason and effort alone won't be enough if you want your real estate company to succeed. The number one consideration when buying a house, beyond money, is the emotions attached to having one’s own space. Because of this, every company uses a personal and emotional tone in their real-estate marketing messages. Videos can work wonders and instantly convey hoards of emotions to the viewers. It will enable you to create leads, survive in this cutthroat environment, and explain complex real estate concepts in the simplest terms.

5. Videos are shareable: Another advantage of including videos in a digital marketing plan for your company is a rise in social media sharing. Creating shareable videos is one of the finest methods to gain satisfied customers. Videos are enjoyable as well as quick and simple to share. Remember that most people choose to share educational and entertaining material if they believe it adds value to their lives. Statistics show that 76% of consumers will only share branded content with peers if it is amusing and has a personal touch. Additionally, using videos will keep your company relevant on social media.

About Premier Realty Services

At Premier Realty Services, we offer varied realty services, including 3d real estate photography, virtual staging, sign storage and placement, 3D tours, and real estate sign printing. Our clients choose us because we make things easier by providing dependable and quality assistance. All they have to do is tell us what they need, when they need it, and where — we will take care of the rest. For more information about real estate video services, call 281.800.4898 or write to help@prstx.com.